Beginning of the semester, I’ve been volunteering as a co-moderator for the Asian Culture Center’s Friday luncheon talk series titled, “Who Are Asian Pacific Americans?” So far, it has been sheer pleasure taking on this role.
The past 2 sessions discussed Asian/Asian Americans and our representation in the media. It’s a hot topic, this one, because everyone is exposed to mainstream media and would only be too familiar seeing at least some negative representations of people of Asian descent on TV. The talk centered on this question raised in a NYT article: Where are the famous Asian American pop stars?
Initially, the session was something of a name dropping session. Have you heard of so-and-so? He/she starred in this show, sang that song, appeared in that advertorial etc. It was a vain exercise where people just shared about random Asian/Asian American performers starring in certain roles, or anchoring certain news shows and so on. No one name that really stuck out.
Thus, the conclusion drawn was that Asian Americans remain pretty much invisible still, and much work is needed for Asian Americans to break through the glass ceiling in American pop culture. The following reasons were raised for the current state of Asian Americans in the media:
1. The overwhelming majority of Asian Americans are 1st and 2nd generation, and many in this category still emphasize a desire for their offspring to pursue careers that are considered practical like engineering, science, business and math
2. Similarly, being mostly 1st and 2nd generation, the cultural divide within Asian America (Chinese, Japanese, Korean, Indian, Vietnamese, Burmese, Indonesian, Filipino, Malay, Singaporean) is still too wide. There is no established Asian American identity yet.
3. Discrimination within the industry – Hollywood. So many Asian characters in films were replaced by white actors because TV/film executives wanted to cater to predominantly white audiences: 21, Dragonball, Speedracer, Avator, Tekken, Forbidden Kingdom.
4. Asians don’t seem to conform to white beauty standards, particularly for men
5. Asian Americans are not supportive of Asian American cultural products
6. White audiences are more receptive to seeing Asian characters cast in certain moulds – stereotypes
Ultimately, the consensus was that for any Asian American pop culture trend to take place, it would take us many, many more years. Unlike African Americans who have been here for about 300 years now – many of whom are at least 4th generation Americans – the bulk of Asian immigration began really only from the 1960s.
Even then, according to documentary film, ‘Color Adjustment,’ more positive representation of blacks in in Ameican media started started in the 80s only after World War Two when African American men re-integrated into society. How does 40 years of integration compare to 300 plus collective effort in a war?